QUESTION 1 of 10: According to the reading, this is the first step in market research: a) Gathering information
b) Define the question
O c) Take action
O d) Evaluate results

b) Define the question

Explanation:

The following are the steps of the market research:

1. Problem identification: It involves the problem for solving, obejectives of the problem, and the questions related to research

2. Creation of the research plan: It includes The information i.e. required, methods of research, the parties that are responsible

3. Research conducting: It includes The review of the secondary data, the collection of the primary data, and the methods and techniques applied

4. Analyze and report the findings: It includes Analyzing the data, results interpretation, and report & suggestions

5. Actions taken: It includes the Planning, evaluation, and execution

Therefore the option B is correct

answer; comparing the additional benefits and costs;