Students at BRU became aware that many of the people employed at their university did not earn a living wage and had no health benefits. They decided to start a movement to pressure the university to adopt more ethical practices with respect to its workers. Though the students were dedicated to the cause, they couldn’t effectively organize their activities. They had trouble recruiting new supporters, could not align themselves with other groups on campus, and did not know how to use social media to draw attention to their cause. Eventually, the group disbanded. Which set of ideas best explains the failure of this movement?

Resource mobilization theory

Explanation:

Resource mobilization theory looks at how resources such as time, money, and skills determines the success of social movements. It is a unique theory that analyses factors from outside of social movements.

The theory concentrates on the methods a social movement uses to mobilise support and successfully compete with other social movements.

In the given scenario the students wanted to create a social movement focused on university workers that did not receive living wage and other health benefits.

However because they had trouble recruiting new supporters, could not align themselves with other groups on campus, and did not know how to use social media to draw attention to their cause they failed.

The students were not able to effectively mobilise resources needed to make the social movement successful

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