A. Explain two reasons why Burberry initially chose a licensing strategy instead of foreign direct investment to expand its presence into Japan b. Identify and explain three limitations of the licensing strategy that became apparent over time in the Japanese market

c. Identify the form of foreign direct investment that Burberry is likely to undertake in Japan after terminating the licensing arrangement with Sanyo Shokai. What two benefits would Japan derive from Burberry’s foreign direct investment?

d. Explain two benefits that the United Kingdom is likely to gain from Burberry’s outflow of foreign direct investment to Japan