Q5. You are launching the Pakistani street food cafe. Identify the marketing mix (four p’s) -

Answer and Explanation:

According to the given scneario, the identification of the marketing mix i.e. four p's are product, price, place and the promotion

1. Product: The product is food cafe. The main thing about the food is the taste, how it looks. The product should be attractive, full of taste.

2. Price: The price of the food for each type of product should be reasonable so that everyone could afford it. Also the price is depend upon the competitor price

3. Place: The place should be very attractful so that many customers could be come. It could be in river side or lake view. Also if the cafe provides the home delivery without any charges this things would attract most of the customers

4. Promotion: The promotion of the food cafe could be done in social sites, radios, newspaper so that the public at large could know about it

answer; ///(d); determining who competes most closely   with whom evaluating whether industry driving forces and competitive pressure favor some strategic groups and hurt others, and ascertaining whether the profit potential of different strategic groups varies due to the strengths and weaknesses in each groups respective market positions;