Why do Marketers segment a market?

see below

Explanation:

Market segmentation is the practice of sub-dividing the target market into smaller groups. Market segmentation creates customer groups based on demographics, needs, priorities, and other common traits. Marketers use segmentation to understand the needs of target clients better.

Segmentation increases marketers' efficiency in resource utilization. It allows companies to learn about their customers and design tailor-made campaigns for a particular group. Targeting segments in marketing raises the possibility of more sales.