Discuss how a fragmented audience is both a challenge and an opportunity for sports and entertainment marketers? Discuss the relationship between competition and consumer expectations.

Explain the downside of social media for sports and entertainment marketers.

Discuss how 21st-century technology has increased entertainment options for consumers.

What do you think the sports and entertainment industry must do in order to compete with the seemingly infinite number of entertainment choices we have at our disposal?

Describe how social media has changed the fan experience. Is this a positive or negative change? Explain.

Describe how social media has changed sports and entertainment marketing.

How can sports and entertainment marketers avoid wear-out?

If you were in charge of marketing for a sports team or entertainer, how large a role would social media play in your marketing efforts? Explain.

Cardinal company is considering a project that would require a $2,725,000 investment in equipment with a useful life of five years. at the end of five years, the project would terminate and the equipment would be sold for its salvage value of $400,000. the company’s discount rate is 14%. the project would provide net operating income each year as follows: sales $2,867,000 variable expenses 1,125,000 contribution margin 1,742,000 fixed expenses: advertising, salaries, and other fixed out-of-pocket costs $706,000 depreciation 465,000 total fixed expenses 1,171,000 net operating income $571,000 1. which item(s) in the income statement shown above will not affect cash flows? (you may select more than one answer. single click the box with the question mark to produce a check mark for a correct answer and double click the box with the question mark to empty the box for a wrong answer. any boxes left with a question mark will be automatically graded as incorrect.) (a)sales (b)variable expenses (c) advertising, salaries, and other fixed out-of-pocket costs expenses (d) depreciation expense 2. what are the project’s annual net cash inflows? 3.what is the present value of the project’s annual net cash inflows? (use the appropriate table to determine the discount factor(s) and final answer to the nearest dollar amount.) 4.what is the present value of the equipment’s salvage value at the end of five years? (use the appropriate table to determine the discount factor(s) and final answer to the nearest dollar amount.) 5.what is the project’s net present value? (use the appropriate table to determine the discount factor(s) and final answer to the nearest dollar amount.)