Business, 09.11.2020 17:00 vickye146

For years, Ferrari has been known as the manufacturer of expensive luxury automobiles. The company plans to attract the major segment of the car-buying market who purchase medium-priced automobiles. As Ferrari considers this trading-down strategy. Required:
a. What branding strategy would you recommend?
b. What are the trade-offs to consider with your strategy?
c. In your opinion, should Ferrari pursue this trading-down strategy?

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