subject
Business, 09.11.2020 16:20 nae4561

Advertising is an expenditure that ultimately must be justified in terms of its effect on sales and profits, yet most evaluations of advertising are in terms of the effects on consumer attitudes. How do you account for this apparent mismatch

ansver
Answers: 2

Another question on Business

question
Business, 21.06.2019 20:20
After all revenue and expense accounts have been closed at the end of the fiscal year, income summary has a debit of $2,450,000 and a credit of $3,000,000. at the same date, retained earnings has a credit balance of $8,222,600, and dividends has a balance of $125,000. required: a. journalize the entries required to complete the closing of the accounts on december 31. refer to the chart of accounts for exact wording of account titles. b. determine the amount of retained earnings at the end of the period.
Answers: 1
question
Business, 22.06.2019 01:00
Data pertaining to the current position of forte company are as follows: cash $437,500 marketable securities 170,000 accounts and notes receivable (net) 320,000 inventories 700,000 prepaid expenses 42,000 accounts payable 240,000 notes payable (short-term) 250,000 accrued expenses 310,000 required: 1. compute (a) the working capital, (b) the current ratio, and (c) the quick ratio. round ratios to one decimal place. 2. compute the working capital, the current ratio, and the quick ratio after each of the following transactions, and record the results in the appropriate columns of the table provided. consider each transaction separately and assume that only that transaction affects the data given. round to one decimal place. a. sold marketable securities at no gain or loss, 75,000. b. paid accounts payable, 135,000. c. purchased goods on account, 100,000. d. paid notes payable, 105,000. e. declared a cash dividend, 125,000. f. declared a common stock dividend on common stock, 45,000. g. borrowed cash from bank on a long-term note, 205,000. h. received cash on account, 130,000. i. issued additional shares of stock for cash, 635,000. j. paid cash for prepaid expenses, 15,000.
Answers: 3
question
Business, 22.06.2019 08:30
What has caroline's payment history been like? support your answer with two examples
Answers: 3
question
Business, 22.06.2019 19:00
15. chef a insists that roux is the traditional thickener for bisque. chef b insists that it's rice. which chef is correct? a. neither chef is correct. b. both chefs are correct. c. chef b is correct. d. chef a is correct.
Answers: 1
You know the right answer?
Advertising is an expenditure that ultimately must be justified in terms of its effect on sales and...
Questions
question
Mathematics, 04.05.2021 05:10
question
Mathematics, 04.05.2021 05:20
question
Mathematics, 04.05.2021 05:20
question
English, 04.05.2021 05:20
Questions on the website: 13722361