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Business, 02.11.2020 16:40 ciarakelly636owuiup

One of the reasons General Motors deleted the Oldsmobile brand from its product mix is because it was unable to develop a marketing strategy that caused consumers to perceive Oldsmobile as having significant difference from other automobile brands that were on the market. In other words, the deletion of the Oldsmobile brand resulted from the absence of an effective strategy.

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