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Revaluation of Long-lived Assets. The Queensbury Corporation was founded in 1947 on a decommissioned
military installation that had been purchased from the U. S. government for a price of $1. Today, that same
land carries a fair market value of $70 million. Consistent with the historical cost principle, The Queensbury
Corporation continues to value the land at its original purchase price of $1 plus the cost of any improvements
(such as roadways, lights, and drainage) Discuss the financial statement problems created by the historical
cost principle for entities like The Queensbury Corporation that have significant investments in long-lived
appreciating assets (such as land), Should these companies be allowed to revalue these assets? Why? How
would a land revaluation be reflected in the financial statements?

Which p shifts to consumer in the four cs of the alternate marketing mix? a) promotion b) product c) place d) price

David burdick is the ceo of acme bubblegum, a successful public company. as one of the cofounders of the company, burdick has enjoyed speaking and writing about the success of acme bubblegum for several years. typically, he speaks at conferences or directly to the press, but recently, he has been blogging about his firm anonymously. specifically, he defended a recent advertising campaign that was unpopular among consumers and pointedly attacked one of acme bubblegum’s competitors. burdick deeply enjoys his anonymous blogging and believes that none of his readers actually know that he works for acme bubblegum.should burdick be allowed to praise his company’s performance anonymously online? should he be allowed to attack his competitors without disclosing his relationship with the company? how would you feel if the ceo of a company at which you shopped was secretly writing criticisms of his or her competition? how would you feel if you knew a writer for your favorite blog was actually closely involved in a company that the blog discussed? 1. define the ethical issue? 2. who are the primary stakeholders? 3. what are the possible alternatives? 4. how could you evaluate the ethical implications of the alternative actions (use appropriate decision rules)? 5. what action would you recommend and why?

Why is following an unrelated diversification strategy especially advantageous in an emerging economy? a. it allows the conglomerate to overcome institutional weaknesses in emerging economies. b. it allows the conglomerate to form a monopoly in emerging economies. c. it allows the conglomerate to use well-defined legal systems in emerging economies. d. it allows the conglomerate to take advantage of strong capital markets in emerging economies.