A local taxi company advertises being able to make cabs available to riders within 5 minutes. They have recruited several cab drivers to ensure that they meet this promise. Which dimension of the customer utility function they are appealing to

The correct answer is:

Timing

Explanation:

The utility function measures the level of satisfaction or the welfare of a consumer, as a function of the consumption of real goods or services. The dimensions of consumer utility function include; Fit, Timing, Location, performance, and price.

Fit: This has to do with the design of a product, satisfying a context-specific problem. That is the product "fits" the need of the consumer

Timing: This covers the length of time between when the consumer places an order to when the order arrives. A short timing is satisfying to the consumer. In this example, the timing of 5 minutes or comparatively ideal for cabs being available to riders.

Location: The location entails the extent of coverage within a country or region that the product can be accessed. Particularly in rural settings.

Performance: performance has to do with the efficiency of the product/service in the process of it being used

Price: price is the amount at which the product is made available to the consumers.

mauve company permits employees to occasionally use the copying machine for personal purposes

1) the stages a new product goes through from beginning to end, i.e., the stages that a product passes through from introduction through growth, maturity, and decline. 2) the time from initial research and development to the time at which sales and support of the product to customers are withdrawn. 3) the period of time during which a product can be produced and marketed profitably.

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