In the of a persuasive request, you should build interest, explain the purpose of the request logically and concisely, prove its merit, and reduce resistance.

In the presentation of a persuasive request, you should build interest, explain the purpose of the request logically and concisely, prove its merit, and reduce resistance.

Explanation:

The purpose of a persuasive request is to convince somebody to take action to get a particular request attended to.  This purpose should be the fulcrum of the request during its presentation.  The presentation offers the person presenting the request an opportunity to get the other party convinced to take action.  Presentation remains an important part of the communication process.

answer; (b) insider trading;