A company decides to diversify a product by creating a new product range. Which stage of the its life cycle is the product most likely in? A company decides to diversify a product by creating a new product range. It is most likely in the stage.

Introduction.

Explanation:

A product life cycle can be defined as the stages or phases that a particular product passes through, from the period it was introduced into the market to the period when it is eventually removed from the market.

Generally, there are four (4) stages in the product-life cycle;

1. Introduction.

2. Growth.

3. Maturity.

4. Decline.

Basically, the introduction stage is the fist stage of a product's life cycle, indicating that it is new in the market. Hence, this stage is typically characterized by low (slow) sales and as such the company (producer) has to invest so much in advertisements, marketing and promotional strategies (campaigns) in order to increase customer awareness.

In this scenario, a company decides to diversify a product by creating a new product range. Therefore, the life cycle stage the product is most likely in is introduction.