You and your best friend watch the same television commercial together. You think that thespokesperson in the ad is quite humorous. Your friend thinks that the spokesperson is just plain stupid. This is an example of:

the creation of different meanings based on social and cultural context.

Explanation:

In our daily interactions with others, we tend to come across people whose values are different from ours. The difference can be attributed to different cultural and social backgrounds. Culture is a people's way of life. This embraces their beliefs, values, religion.

When people have different values, they tend to see things differently. That can account for the reason why a friend would view an ad as humorous, while another would view it as plain stupid.