Promotion With Traditional Media Reading Quiz QUESTION 3 of 10: Who plots the marketing strategy for an event?

a) Agents
b) Consultants
c) Media planners
d) Booking agents
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c) Media planners

Explanation:

Media planners, also known as brand strategists, work for marketing and advertising agencies. Their role includes purchasing advertising placements and strategizing on the best media combination to achieve clients' marketing objectives.

Media planning determines where, when, and how to run advertisements to achieve optimal influence and return on investments. Media planners are responsible for the initial media engagement and the continuous maximization of results during the entire campaign period.

government control and resources

answer; ///(d); determining who competes most closely   with whom evaluating whether industry driving forces and competitive pressure favor some strategic groups and hurt others, and ascertaining whether the profit potential of different strategic groups varies due to the strengths and weaknesses in each groups respective market positions;