Which of the following statements applies to media planning? a. The location of the advertising target is irrelevant in media planning. b. Regardless of the message to be conveyed, newspapers are one medium that is appropriate for almost any circumstances. c. Total media dollars spent on advertising have decreased over the last 30 years. d. Characteristics of the product are the most important consideration in selecting the media for a campaign. e. The message content affects the types of media used for an advertising campaign.

Greenway industries is a major multinational conglomerate. its business units compete in a range of industries, including home appliances, pharmaceuticals, commercial real estate, and plastics manufacturing. although its largest business unit, which produces kitchen appliances, is among the most profitable in the industry, it generates only 35 percent of the company's revenues. which of the following is most likely true of greenway's stock price? a. it is valued at less than the sum of its individual business units. b. it is valued at greater than the sum of individual business units. c. it is valued at the exact sum of individual business units. d. it is consistently lower than the industry average.it is valued at greater than the sum of individual business units.