What do fear-based marketing messages and advertisements focus on? A. Negative changes in the market that have reduced demand for the product
B. Threats to the company's business
C. The bad things that will happen to people who don't buy the product
D. The company's competitors and their prices

The fear-based marketing messages and advertisements focus on The bad things that will happen to people who don't buy the product

For better understanding, lets explain what fear based marketing messages means

From the above, we can therefore say that the answer that The fear-based marketing messages and advertisements focus on The bad things that will happen to people who don't buy the product, is correct

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its C

Explanation:

got it right on the quiz edg2020

answer(d) encourage cooperation by improving the chances of mutually agreeable transactions;