Smarmy Sales, Inc. (SSI) sells herbal remedies through its Web site and through phone reps. Over the past six years, SSI has started to depend more and more on its Web site to generate sales. The figures below show total sales, phone rep costs, and Web site costs for the past six years: PHONE REP COSTS WEB SITE COSTS YEAR TOTAL SALES 2012 $4,790,000 $200,000 $50,000 2013 $5,750,000 $210,000 $65,000 2014 $6,900,000 $%221,000 $85,000 2015 $8,280,000 $%230,000 $110,000 2016 $9,930,000 $245,000 $145,000 2016 $11,920,000 $255,000 $190,000 a. Calculate productivity for the phone reps for each
b. Calculate the productivity for the Web site for each
c. Compare your results in parts a and b.
d. Now calculate a multifactor productivity score for of the past six years. Interpret the results. of the past six years. Interpret the results. Are the limitations of these single-factor productivity measures each year, where the "input" is the total amount spent on both the phone reps and the Web site. Interpret the results. What can you conclude?