Business, 08.09.2020 19:01 colochaortiz20p7cajw
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1. Which marketing orientation/philosophy (see list below) does each organization most appear to follow? Why do you choose this orientation? Identify the organization scenario and the orientation/ philosophy and the reasons why it most appears to follow that orientation.
Production Concept
Product Concept
Selling Concept
Marketing Concept
Societal Marketing Concept
I expect an orientation for each of the above 10 scenarios individually. Note: I do not believe that there is one orientation that best describes all of the scenarios.
2. Do you think that there is one best marketing orientation/philosophy that firms should follow? Why or why not?
Note: Some organization scenario may have more than one orientation that seems applicable. Be sure to choose the best fit, and to explain your reasoning.
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