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Business, 05.09.2020 03:01 shanewugden7362

Shawn is a salesperson for a manufacturing equipment company. One of his established customers is interested in purchasing the company’s most expensive machine—but only if it can be delivered by Thursday at the latest. Shawn, of course, wants to meet the customer’s needs. However, when he checks with the shipping department manager regarding the delivery date, the manager tells Shawn that while she will try to get the order there by Thursday, she can’t guarantee it because the department is backed up with deliveries. Shawn isn’t sure what to do. On one hand, he wants to be honest with the customer. On the other hand, he wants to make the sale, and the only way that he can think of to do that is to let the customer think that the product will be delivered by Thursday—in other words, that the product has time utility for the customer. What would you do in this situation?

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