You have been hired by a new organic juice company to run its digital marketing program for its product. One of the first initiatives you tackle is the firm’s inbound marketing program. Which of the following tools would NOT be included as part of your inbound marketing program?
A. A weekly podcast on organic produce hosted by the company’s founder
B. Creating paid search advertisements that are very good at gaining consumer attention
C. A blog written by the CEO discussing the company’s special events and plans for new flavors
D. A search engine optimization (SEO) program headed by you, the marketer
E. Optimizing landing pages that are the first company web pages that consumers see after clicking on a search result
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