Market focus is a marketing research firm that organizes focus groups for consumer-product companies. each focus group has eight individuals who are paid $60 per session to provide comments on new products. these focus groups meet in hotels and are led by a trained, independent marketing specialist hired by market focus. each specialist is paid a fixed retainer to conduct a minimum number of sessions and a per session fee of $2,200. a market focus staff member attends each session to ensure that all the logistical aspects run smoothly.