Jennifer’s Pineapple Inc. was making $12 Million in sales, but due to strong competition from Coconut Co. she decided to drop all prices by 10%. Her contribution margin was 50%. Assume no change in Jennifer’s internal costs per unit. What new sales revenue would be necessary to break even (that is, maintain the current total contribution) on this 10 percent price reduction?

Pam is a low-risk careful driver and fran is a high-risk aggressive driver. to reveal their driver types, an auto-insurance company a. refuses to insure high-risk drivers b. charges a higher premium to owners of newer cars than to owners of older cars c. offers policies that enable drivers to reveal their private information d. uses a pooling equilibrium e. requires drivers to categorize themselves as high-risk or low-risk on the application form