What is customer-engagement marketing, and how is it related to the surge in digital and social media technologies

The answer is below

Explanation:

Customer engagement marketing is a form of marketing style, which involves the company being in constant interaction with the customers to shape and reshape the customers' experiences, brand outlook, and environmental perception.

The main purpose of Customer engagement Marketing is to let the brand be part of customers' consumption lives and at the same time improve the quality of customers' brand experiences.

(a) when insurance is obtained through a reciprocal insurer, the insureds are sharing the risk of loss with other subscribers of that reciprocal.

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