means when a company is paying more attention to the specific product than to the benefits and experiences produced for customers

Marketing myopia

Explanation:

Marketing myopia is when a company focus solely on their products rather than the value or long term benefits those products would offer. The idea about marketing myopia is that businesses, firms would perform better when they exert more efforts on the value to be derived from their products rather than just selling them.

The longterm goals that should be focused on in marketing myopia are customer satisfaction, product quality etc. An example of marketing myopia is when a firm perceive itself to be the sole producer of certain product hence decided not to invest and make further research on how to improve the product .

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