When negotiating, the tendency is to want to win! Why is this not a good approach when managing contracted relationships

All of these are reasons a competitive approach to negotiation should not be used when managing contracted relationships.

Explanation:

Negotiation may be defined as a dialogue that is carried between two or sometimes more than two people or parties that are intended to reach a beneficial result or an outcome over some issues where there is a conflict between the people or parties.

It is suggested that while negotiating with the contracted parties, it is not always good to have the winning tendency --

-- such approach may cause some dysfunctional conflict to rise and then negotiations to break down.

-- this kind of approach inhibits a degree of trust and also the cooperation needed for the partners to work