Which part of the following scenario below represents the concept of commodity segregation? You own a honeybee farm and sell the honey and beeswax to grocery stores. After a few years, you decide that you also want to use your honey to produce and sell a homemade anti-aging face cream, and use your beeswax to produce and sell a homemade lip balm. Next, you also decide to certify your farm so that you can start labeling your products organic and offer tours so people can learn how a honeybee farm works.

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.