What recommendations would you give to Sundar Pichai, CEO of Google, to compete more effectively against Microsoft? To continue to sustain its competitive advantage

Optimize more ways in how the search engine can reach people better and solve problems with little or no challenges

Explanation:

Google has to look for ways in how the search engines can reach a wider audience and how they can easily answer people's question without much referrals. Most people get tired when they come online to search for an answer to a question and they are being referred severally to other sites and they end up not getting the desired answer at the end f their search. Google should look for ways in designing their tool to provide answers immediately with little or no bulky referrals.