What is crisis management? What distinguishes crisis management from management during ordinary business conditions? What are some principles for leading companies effectively during a crisis?

Explanation:

Crisis management corresponds to the process that managers will have to seek solutions for an organization to go through a period or a situation where there are negative risks to the business.

Crisis management is different from management during normal business conditions, since this is not a management whose focus is to generate positive results by achieving the objectives and goals, crisis management is the planning of action plans aimed at reduce or eliminate adverse situations in a company.

A good leader in a crisis management situation will have to essentially improve his communication skills and strategies, so that the negative effects of anti-crisis actions do not substantially affect employees and their rights, as it is a fact that many times when managing a crisis, the leader will need to reduce the headcount, or cut costs that can mean reduced wages or benefits. Therefore, in order to go through this difficult phase, it is necessary to plan, direct and assertive communication that encourages employees and motivates them to join forces so that integrated people can make the organization recover from the crisis.