The Intel Inside campaign promoting both the Intel Corporation and its Pentium-brand processors in conjunction with advertising for various brands of personal computers is an example of: Group of answer choices

Complete Question:

The Intel Inside campaign promoting both the Intel Corporation and its Pentium-brand processors in conjunction with advertising for various brands of personal computers is an example of:

A) brand equity.

B) brand symbol.

C) co-branding.

D) brand extension.

E) brand loyalty.

C) co-branding.

Explanation:

The Intel Inside campaign promoting both the Intel Corporation and its Pentium-brand processors in conjunction with advertising for various brands of personal computers is an example of co-branding.

Co-branding can be defined as a strategic marketing plan that involves the use of multiple (two or more) brand names on a merchandise and the marketing of such products with the multiple names.

In this scenario, the Intel Inside campaign makes use of two (2) brand names; Intel Corporation and Pentium-brand processors.