If a brand or company is trying to repair a damaged reputation with the people it serves, its strategic efforts in digital marketing would align with:. A. Share of Voice.
B. Authority.
C. Favorability.
D. Knowledge.

C. Favorability.

Explanation:

Digital marketing can be defined as an application of a wide range of channels or medium such as mobile devices, internet, social media, software applications, search engines, and a variety of electronic channels to reach out to consumers and potential buyers.

If a brand or company is trying to repair a damaged reputation with the people it serves, its strategic efforts in digital marketing would align with favorability.

Favorability in digital marketing tends to measure the relationship between a business and its customers. The main purpose is to create affinity for a business or making customers feel positive towards a business after viewing an advert.

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