The higher the forgetting rate associated with a brand, product category, or message, the lower the warranted level of repetition. A. True
B. False

False

Explanation:

Forgetting curve depicts how a person tends to forget about a particular information over time when there is no attempt to retain it.

Normally memory retention declines over time without repetition.

The lower the forgetting rate of customers associated with a brand the lower the number of repetition required to retain the information.

When rate of forgetting is high customers easily forget about the product. So there is need for higher repetition to keep the information fresh in their minds.

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