True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.

False

Explanation:

A buyer persona is really a representation of who your ideal customer would be and what characteristics would he/she have. It doesn't really represent anyone specific, but it is a useful tool for developing marketing strategies. If you can identify and develop your buyer persona properly and accurately, it will help you understand your customers' needs and how to satisfy them.

When you develop your buyer persona, you should try to be as more detailed and specific as possible, but you do not need to create one for every job that someone might have. You generally group buyer personas by their common needs, hobbies or goals, e.g. housewives with small children.

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