The Gap company caters to the needs of men and women by manufacturing three different lines of fashion-wear based on the purchasing power of its customers. One product line caters to the needs of affluent, Generation X executives and the other line targets Millennial professionals and homemakers. Gap most likely segments the consumer market based on variables.

A segment is a part of a company that earns money and develops its own products, product lines, or service offers.

Gap most likely segments the consumer market based on Demographic variables.

Demographic data is gathered to create a client base profile for cooperate marketing purposes. Age, sex, income level, race and employment are some of the main characteristics collected in demographic research. In order to identify clients, demographic data is used to generate assumptions about groups.

To know about demographic variables, refer to the link:

link

demographic

Explanation:

Demography simply has to do with population study. From the question, we are informed that The Gap company caters to the needs of men and women by manufacturing three different lines of fashion-wear based on the purchasing power of its customers.

This shows that Gap most likely segments the consumer market based on demographic variables.

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