Assume the annual retention rate for a cell phone subscriber is 70 percent and the customer generates $300 per year in profit. Assuming an annual discount rate of 8 percent, compute the value of a customer.

The value of a customer is $193.2.

Explanation:

The value of the customer can be calculated by considering the profit they generate, retention rate, and the discount.

Value of a customer = Profit per year * Retention rate * (1 - discount)

Value of a customer = 300 * 0.7 * (1 - 0.08)

Value of a customer = 300 * 0.7 * 0.92

Value of a customer = 193.2

Thus, the value of a customer is $193.2.

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