As flextime, consulting, telecommuting, and downsizing make it more difficult for people to donate blood at the workplace, Canadian Blood Services has launched a

CRM marketing campaign in Toronto to boost awareness and repeat donations.

Early in the campaign, it went to its listings of previous donors and pulled out

those with birthdays in February, March, and April. These donors were sent a

birthday card with the greeting, "On the anniversary of your life, would you

consider saving another's life?"

Refer to the scenario.

What technique did the organization use to analyze its donor information?

Special order carson manufacturing, inc., sells a single product for $36 per unit. at an operating level of 8,000 units, variable costs are $18 per unit and fixed costs $10 per unit. carson has been offered a price of $20 per unit on a special order of 2,000 units by big mart discount stores, which would use its own brand name on the item. if carson accepts the order, material cost will be $3 less per unit than for regular production. however, special stamping equipment costing $4,000 would be needed to process the order; the equipment would then be discarded. assuming that volume remains within the relevant range, prepare an analysis of differential revenue and costs to determine whether carson should accept the special order. use a negative sign with answer to only indicate an income loss from special order; otherwise do not use negative signs with your answers.