Megan is a graduate student pursuing a course in business. Presented with the case of a company's unethical behavior, Megan wonders if the company's board of directors should ask the CEO to step down. Having a strong belief in Michael Porter's idea of value creation, Megan is most likely to conclude that company's board of directors: A) should not ask the CEO to step down because doing so would cause a profit dip that would affect its shareholders. B) should ask the CEO to step down because it has a greater obligation toward society. C) should not ask the CEO to step down because he was responsible for an almost 90 percent appreciation of the company's stock. D) should ask the CEO to step down because agents, unlike principals, are disposable.

B) should ask the CEO to step down because it has a greater obligation toward society.

Explanation:

The concept of value creation in a business is more than simply increasing profits, it is about creating value for the company's customers and society as a whole. This concept is best illustrated by engaging in practices that reduce pollution or other business decisions like not buying from foreign vendors that employ forced child labor. Sometimes certain business practices are so evil that they are outlawed, e.g. buying conflict or blood diamonds, but Belgian diamond markets are still full of them. The final decision is ours, and as customers we have the power to decide which companies we support.

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