Business, 29.07.2020 17:01 claudialopez093
A marketing strategy refers to:
a. the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.
b. a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
c. a technique to quantify performance measures and growth targets of a firm's strategic business units (SBUs).
d. the tactical decisions made to implement the marketing program.
Answers: 2
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A marketing strategy refers to:
a. the means by which a marketing goal is to be achieved, usually c...
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