" One of the difficulties in measuring the effectiveness of IMC efforts is the , where consumers do not act immediately after receiving a marketing communication. Group of answer choices"

lagged effect

Explanation:

Integrated marketing communication is one that involves the use of all form of communication to obtain a more effective promotion by a company.

The use of combination of promotion tools gives a better effect than each one in isolation.

A major difficulty in measuring IMC is the lagging effect.

Lagging effect is the difference in time between when marketing effort is made and when customers respond to these efforts.

For example consumers do not act immediately after receiving a marketing communication.

christopher columbus sail the ocean blue 1492

the u.s. census bureau produces data on the population and economy nationwide. it can you to analyze the kind of people living in your neighborhood. it does not show you the market of people willing to buy your product or an existing market for your product. that will require more market research. the census bureau only gives you an insight to the demographics in your area.