Business, 25.07.2020 04:01 depinedainstcom
A major factor contributing to the growth in the use of direct marketing IMC efforts is:
A. increased use of credit and debit cards, and online shopping by consumers.
B. the reduction in IMC noise, allowing for a decreased lagged effect.
C. a shift from objective-and-task to rule-of-thumb budgeting.
D. expanded use of personal selling.
E. reduced government regulation of deceptive advertising practices.
Answers: 1
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A major factor contributing to the growth in the use of direct marketing IMC efforts is:
A. increas...
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