Business, 24.07.2020 06:01 kenyardrgz15

The concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time. The consumer population is divided into five categories of product adopters based on when they adopt (i. e., first buy) a new product. Each product adopter category has a unique profile. Consumers who are venturesome, highly educated, and use multiple information sources are called product adopters.

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