A. Entrepreneurs frequently bring new products to market, making older substitute products obsolete. Economist Joseph Schumpeter referred to this the process as . 1. Collective decision making
2. Capital formation
3. Creative destruction
b. Kristen, the president of a company that makes electronic devices, borrows a large sum of money from the local bank to purchase new, automated technology to make a new series of laptop computers. This new generation of laptops is expected to drive desktop computers out of the market. As depicted in the above scenario, which of the following is an example of creative destruction
1. The new automated technology used to create the laptops
2. Desktop computers becoming obsolete due to the introduction of this new series of laptops
3. The purchase of new technology used to make the new series of laptops

Walsh company manufactures and sells one product. the following information pertains to each of the company’s first two years of operations: variable costs per unit: manufacturing: direct materials $ 25 direct labor $ 12 variable manufacturing overhead $ 5 variable selling and administrative $ 4 fixed costs per year: fixed manufacturing overhead $ 400,000 fixed selling and administrative expenses $ 60,000 during its first year of operations, walsh produced 50,000 units and sold 40,000 units. during its second year of operations, it produced 40,000 units and sold 50,000 units. the selling price of the company’s product is $83 per unit. required: 1. assume the company uses variable costing: a. compute the unit product cost for year 1 and year 2. b. prepare an income statement for year 1 and year 2. 2. assume the company uses absorption costing: a. compute the unit product cost for year 1 and year 2. b. prepare an income statement for year 1 and year 2. 3. reconcile the difference between variable costing and absorption costing net operating income in year 1.

Amajor advantage of case studies is

To appeal to a new target market, the maker of hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. what has been changed? a. the product's perceptual value. b.the product's 4ps. c. the method used in its target marketing. d. the ownership of the product line. e. the product's utility.