A publisher faces the following demand schedule for the next novel from one of its popular authors: Price Quantity Demanded
(Dollars) (Copies)
100 0
90 100,000
80 200,000
70 300,000
60 400,000
50 500,000
40 600,000
30 700,000
20 800,000
10 900,000
0 1,000,000

The author is paid $2 million to write the novel, and the marginal cost of publishing the novel is a constant $10 per copy.

Complete the second, fourth, and fifth columns of the following table by computing total revenue, total cost, and profit at each quantity.

Quantity Total Revenue Marginal Revenue Total Cost Profit
(Novels) (Dollars) (Dollars) (Dollars) (Dollars)

0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000

Answer and Explanation:

The completion of the second, fourth, and fifth columns of the given table is to be shown in the attachment below:

As we know that

Profit = Total revenue - total cost

Total revenue is the revenue earned by the company by multiplying the price with the quantity demanded

While the total cost is

= Fixed cost + variable cost

The marginal revenue comes from

= Change in total revenue ÷ change in quantity

We simply use these formulas in the spreadsheet below.

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