Country candy is a company that sells old-fashioned candies to american markets. The company has recently opened markets in Europe. However, European candy tends to have a richer flavor and less sugar. Consequently, Country candy has changed its signature flavor to cater to European tastes. Which of the following best describes the approach taken by Country Candy?
A) Adapted global marketing
B) Product invention
C) Standardized global marketing
D) Product adaptation
E) Straight product extension
Answers: 3
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