You have just created the "perfect" as. It communicates the full mix of benefits upon which the brand is differentiated and positioned. This full positioning of the brand is called .

This full positioning is called It's value proposition.

Explanation:

This is known as value proposition. It tells precisely why customers should choose your solution over that of your competitors by communicating the full mix of benefits upon which the brand is differentiated and positioned. The value proposition gives a definition of the benefits that a company's products and services would offer to its users. It expresses the importance of your solution in such a way that moves the customer to buy.

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