1. It is generally understood that a marketer uses the knowledge of consumer behaviour concepts to influence consumer purchase decision/consumption behaviours. In your answer, select one external influence (e. g., reference groups or family). Reflecting on yourself as a consumer, use an example of a brand that employs the knowledge of the selected external influence in their marketing strategy. Explain how and why the brand is effective in influencing your behaviours. 2. Culture and ethnicity can strongly influence consumer behaviour. As a consumer, reflect on your behaviours on how your purchase decision/consumption of a particular product/service is influenced by the culture or ethnicity that you identify with. Be sure to include examples to demonstrate your understanding.

the question using the following data, which show all available techniques for producing 20 units of a particular commodityresource resource prices possible production techniques#1 #2 #3 #4 #5land $4 2 4 2 4 4labor 3 1 2 4 1 3capital 3 5 2 3 1 2entrepreneurial ability 2 3 1 1 4 1assuming that the firm is motivated by self-interest and that the 20 units that can be produced with each technique can be sold for $2 per unit, the firm will

Tandard product costs deerfield company manufactures product m in its factory. production of m requires 2 pounds of material p, costing $4 per pound and 0.5 hour of direct labor costing, $10 per hour. the variable overhead rate is $8 per direct labor hour, and the fixed overhead rate is $12 per direct labor hour. what is the standard product cost for product m? direct material answer direct labor answer variable overhead answer fixed overhead answer standard product cost per unit answer

Employees at a library check out books to patrons. books have an isbn and a name. the library sometimes has multiple copies of the same book. books have one or more authors. a patron is an individual who has an active (non-expired) library card. for each library card, we store the person's first and last names and their address. for each employee, we store their employee id, current salary, first and last name and their address. we also store the employee id of their current manager. each time we check out a book to a patron we need to store the date of the transaction, the employee who checked out the book to the patron, and the library card of the patron. some employees have library cards. if an employee patron turns in a book late, the fine that they pay is a percentage of their salary. some employees are authors who have library cards—they are allowed to check out as many books as they like.