Laws have curtailed smoking, and as a result, the sale of cigarettes is down. Rather than fighting the law, the cigarette industry is looking for ways to take their business beyond cigarettes. Many experts believe that the cigarette producers have found a way around the law with the promotion and distribution of smokeless tobacco, which has shown consistent sales gains over the last decade. In terms of the social responsibility pyramid, at which level is the cigarette industry operating

From the top of the pyramid, the Cigarette Industry is operating at the penultimate level which speaks to Legal Responsibility.

In descending order, there are four levels on the social responsibility pyramid. Namely:

Philanthropic Responsibility Phase: At this stage, the companies seek to contribute to improving the quality of life within and outside the communities they operate. Location sometimes may depend on policy and strategy.Ethical Responsibility Phase: At this phase of the pyramid, the companies are concerned about preventing damage to their brand. Therefore, they play to do what's right, just and fair.Legal Responsibility Phase: Companies working on this level will be comfortable playing by the rules. Their responsibilities are guided strictly by what is right and or wrong as far as the Laws of their e where they are located are concerned.Economic Responsibility Phase: The focus of the business at this stage is to fulfil its economic responsibilities. Any business' primary responsibility is to be and stay profitable.

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