Cutter Ford Aiea for years marketed itself on the slogan "Cutter Ford Aiea: Where you make the deal." What car buyers said was that they could buy the same cars as at other Ford dealerships, but often paid lower prices when they shopped at Cutter Ford Aiea. Which of the following is true with regard to Cutter Ford Aiea's value proposition? a. The same for less value proposition is mostly offered by marketers who sell higher quality upscale products or services
b. The same for less positioning involves meeting consumersâ lower performance orquality requirements at a much lower price
c. The same for less value proposition cannot generate profitsd. Discount stores and "category killers" rarely use the same for less value propositione.
d. Offering the same for less can be a powerful value proposition because everyonelikes a good deal

The gomez company, a merchandising firm, has budgeted its activity for december according to the following information: • sales at $500,000, all for cash. • merchandise inventory on november 30 was $250,000. • the cash balance at december 1 was $20,000. • selling and administrative expenses are budgeted at $50,000 for december and are paid for in cash. • budgeted depreciation for december is $30,000. • the planned merchandise inventory on december 31 is $260,000. • the cost of goods sold represents 75% of the selling price. • all purchases are paid for in cash. the budgeted cash disbursements for december are:

Suppose that jim plans to borrow money for an education at texas a& m university. jim will need to borrow $25,000 at the end of each year for the next five years (total=$125,000). jim wishes his parents could pay for his education but they can’t. at least, he qualifies for government loans with a reduced interest rate while he is in school. he has a special arrangement with aggiebank to lend him the money at a subsidized rate of 1% over five years without having to make a payment until the end of the fifth year. however, at the end of the fifth year, jim agrees to pay off the loan by borrowing from longhorn bank. longhorn bank will lend him the money he needs at an annual interest rate of 6%. jim agrees to pay back the longhorn bank with 20 annual payments and the payments will be uniform (equal annual payments including principal and interest). (i) calculate how much money jim has to borrow at the end of 5 years to pay off the loan with aggiebank. a. $121,336 b. $127,525 c. $125,000 d. $102,020 e. none of the above

What is the relationship among market segmentation, target markts, and consumer profiles?