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Business, 23.06.2020 17:01 bri1334

Read the overview below and complete the activities that follow. Two travel-oriented companies—one a producer of goods, the other a service provider—have different marketing mixes. In this activity, you categorize a set of statements about each company's marketing activities according to the four Ps (product, price, place, and promotion).CONCEPT REVIEW:Marketing traditionally has been divided into a set of four interrelated decisions known as the marketing mix, or four Ps: product, price, place, and promotion. Fill in the chart using the following options. e-commercecompetitor orientedlovebird specialsporting goods storestravel backpackstravel packagesimage adsales-oriented Goods Company Services CompanyProduct Price Place Promotion

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Read the overview below and complete the activities that follow. Two travel-oriented companies—one...
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