Both Suzanne and Carrie went to buy a new white shirt. Carrie bought hers at Macy's and paid $69. Suzanne bought a similar one at Target and paid $34.95. Carrie is convinced her shirt is much superior to Suzanne's because it is more expensive. Identify the psychological factor because of which Carrie buys a high-priced item. A. The use of odd pricing which made her feel like she got more for her money. B. The use of prestige pricing which means the high price was used to signal high quality.
C. The use of bundle pricing which stresses both value and convenience to Carrie and validates the high price of the shirt.
D. The use of price elasticity which determines Carrie's and Suzanne's price sensitivity.